How to Become an SEO Expert SEO consultant Search Engine Optimization

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Do you want to learn Do it yourself model to Become an ★SEO Expert★  increase your traffic in website growth and achieve higher search rankings for the keywords that can generate more conversion rate and revenue for your website .Then you should learn everything there is to know about Search engine optimization and become an mastery in SEO Expert.

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How to Become an SEO Expert SEO consultant Search Engine Optimization

It is easy to learn seo skills how to do SEO on their Do it yourself.let’s see what’s the fastest way to become an SEO Expert yourself. you will learn what steps you need to follow to become an SEO expert.

What Is SEO / Search Engine Optimization?

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Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results or organic  results. it is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

Do it yourself[ Search Engine Optimization (SEO)]

Before getting into the steps, it’s important to understand the difference between an SEO expert and an SEO professional.

An SEO expert is someone that knows how SEO works and how to apply SEO to increase the rankings of a website in Search Engines.Are u doing SEO consulting, offering SEO services or taking clients on a project-by-project basis.

SEO is at the base of all digital marketing campaigns. SEO principles will not only guarantee the maximum possible exposure in search engines but they can help a website in more ways.

Becoming an SEO Expert is the process includes a lot of reading, practicing and testing.

If you are starting out now, the best way is to take a good SEO course so that you have all information in one place, use the right SEO tools and above all start practicing SEO. Learn from your mistakes and try again.

Search engines and SEO are here to stay for years to come and this is the best investment you can make for your business and personal skills.

SEO Strategist is responsible for coordinating and implementing SEO strategies for clients. The correct person will be goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills. This is a role that is interacting with clients as well as working closely with the company team to make sure that the goals of the client are achieved.

seo expert can grow organic search traffic on a consistent basis. “Expert” level also means that you have enough knowledge to combat unexpected outcomes. Getting to this level takes time and effort

There are many advantages as to why you should improve your SEO skills  to do seo freelancer as part time job.

Advantages of SEO expert

you don’t need to invest in an SEO agency:A quality SEO agency will cost you at least $2,500/month and will need a 6-12 month commitment.

Ask “why”?

It’s important to question increases and decreases because you can learn from both. Ask some of the following questions:

  • Did we acquire any new backlinks?
  • Did we modify on-page SEO?
  • Did we change the site architecture?
  • Did we add or subtract any internal links?
  • Are we having crawl issues?
  • Have there been any algorithm updates?
  • Is our rank tracking software accurate?

Increase your rankings and traffic –  why someone should aim in becoming an expert in search engine optimization.If you know how to optimize your website for search engines then you can take advantage of the increase in rankings and search engine traffic to make money online or build a successful online business.

Develop SEO agencies – If you have in-house SEO skills then you can grow your business without depending on external support.

save costs – If you are a solo entrepreneur or blogger you can save a lot of money if you can do SEO yourself than having to hire an SEO consultant

You learn seo for your own success. You can work as hard or as little as you would like on SEO.

You’re forced to focus on what will have the biggest impact. You have a business to run and grow focus much time on the SEO. enter deep thinking and figure out what matters most in SEO.

Highly recommended for Marketing people – if you work as a marketing people then having a good understanding of SEO will give you an extra advantage in your organization.

online business will survive with SEO – SEO is important for Websites optimization  can survive in the highly competitive online World. Knowing SEO and how to use it correctly, can make a huge difference in your website’s future.

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The only reason why SEO is valuable is because it is a tool for growing revenues. Sure, it has other purposes such as branding, reputation management, and even deception. But most people use SEO to increase organic search traffic and grow revenue.

local search (covers getting business profiles created in the major search engines, mapping sites, major search directories for business, niche industry directory sites, local media sites, and more)

On-page (covers an examination of all the on-page elements that affect how efficiently and effectively the search engine crawler consumes and interprets the content of a website)

Mobile (covers all things related to search on mobile devices, including the use of dedicated mobile sites and mobile interfaces like Apple’s Siri)

Analytics, & Data Analysis

SEO requires you to analyze Key Performance Indicators (KPIs).

The #1 tool you need to understand is Google Analytics. Here are a few guides to get you started (or give you a refresher):

After that, you need to learn how to use Google Search Console. Google Search Console has an array of functions that Google Analytics doesn’t have. Use this guideto learn more.

The final set of tools you need to learn how to use are for backlink analysis and management. The three most popular tools are Ahrefs, Majestic SEO, or Open Site Explorer.

Keyword Research

Identifying the right keywords is one of the most critical skills you can learn. 

Competitor Analysis

Finding prospective keywords is only the first step. You have to validate your keywords by analyzing the competitors. 

Technical Optimization

Technical issues will kill your site’s performance in Google. That’s why you need to become a master of finding and fixing them.

Page-Level Optimization

You have to understand the art of optimizing organic landing pages. These are the keyword-targeted pages you want to rank in Google. This is the easiest SEO fundamental to learn.

Site Architecture

Understanding how to structure your website is a fundamental SEO skill.

A well-developed site architecture does a few important things:

  1. It can help search engine spiders crawl your site more efficiently
  2. It can improve user experience
  3. It can reduce how many backlinks you need to rank because of the efficient flow of link equity.

Developing Content Assets

You have likely heard that “content is king”. This is true. Content is one of the biggest elements of a successful SEO campaign. It is fundamental that you learn how to create keyword target content assets.

Nothing is more important than studying how to create effective content. Study as much as you can about content marketing, writing, and sales copywriting.

Relationship Building & Outreach

To elevate your SEO performance you have to learn how to build relationships. Yes, you have to communicate with real people to be successful in SEO.

The #1 tactic you need to know for building relationships online is how to exchange value. Value comes in many different forms including content, money, physical products, etc.

Link building

After content, backlinks are the second biggest ranking factor. You can craft the most beautiful piece of content, but without backlinks, it will falter.

Knowing what a quality backlink is and then knowing HOW to get them is a key to becoming an SEO expert. Our guide on backlinks is the best way to get started learning this important element of SEO.

Conversion Rate Optimization (CRO)

Understanding how to drive organic search traffic to websites is a valuable skill. But knowing how to convert that traffic into revenue is even more valuable.

 SEO is results of  get new email subscribers, leads, or sales.

Audits

Every SEO expert needs to know how to perform SEO audits. Audits help you identify issues that may be hurting a site’s performance. As I explain in this SEO audit guide, you should run an audit at least every quarter. This will ensure that you’re staying on top of things.

If you’re a beginner, then you should spend 80% of your time trying to understand the fundamentals. Then spend 20% of your time taking action. This 80/20 split should flip to 20% learning and 80% action after you understand the fundamentals.

Analyze Your Results

After you start your niche site, you need to analyze your results.

But before you do, you need to understand one of the most important rules of SEO analysis:

ave its own unique SEO experience. It doesn’t matter how many SEO case studies you read, your situation will never be the same as mine or anyone else’s. Sure, there are general principles that apply to every campaign. But how YOUR campaign unfolds is completely unique.

Find the 80/20 of every campaign. What 20% of actions are driving 80% of your results? Invest your time and effort into those actions.

Every website is different. Every situation is different.

Your SEO system or strategy should be organic (no pun intended).

Don’t try to create a “perfect” system because that’s impossible.

Create your system, test it, and refine it over time.

Stay Informed

The SEO industry is dynamic and always changing. While the fundamentals rarely change, it’s important to stay engaged in the industry.. There are many people who make full careers by specializing in any of the following

How do you learn SEO?

It is opportunities to learn about SEO for free because of the preponderance of information available and the willingness of SEOs to share their knowledge publicly. I strongly recommend that an SEO newbie read and reread both the Google SEO Starter Guide and the SEOmoz Beginner’s Guide to SEO documents.

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White hat vs. black hat advice

 learning SEO from the Internet is an abundance of information out much bad.to protect yourself from those who make such false claims, be aware of the concept of “white hat” versus “black hat” SEO advice. The “rules” of SEO are the official webmaster guidelines set forth by the search engines, Google and Bing.

white hats SEO want to be successful,reputations of their brands and websites, and do the hard work to earn long-term success with legitimate page rankings. 

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black hat SEO want to maliciously exploit weaknesses in the search engine ranking algorithms to fraudulently attain higher page rank than what is otherwise deserved. However, once the methods and techniques are discovered by the search engines the sites using black hat techniques can be penalized. 

 If you’re serious about your SEO work, and you have the SEO skills and passion needed, you will see SEO success. 

how search engines work ?

first step you need to take is to familiarize yourself with how search engines work.For many people this may be something that they already know (or think they know), but it’s always good to start with the basic concepts and then work your way up to the most complicated theories.

The resources below will help you understand how Google search engine works, which is similar to how other search engines work too.

Understand the true meaning of SEO

goal of SEO is not just about keywords and links. The true mission of SEO is to provide users with a great experience and give them exactly what they want.

Your goal is not just about getting more search engine traffic into recurring visitors and customers.

4 steps to SEO analysis website

SEO Overview
  • Technical SEO – Crawling and indexing
  • On-Page SEO – Page optimization
  • Off-Page SEO – Website promotion
  • Content SEO – Optimizing content

Right SEO Training

Once you start learning SEO, you will realize one thing: There is too much information about SEO on the Internet and so many things to learn and this at the end creates a mess.

If you decide to do this on your own without any help, you will end up with an endless list of articles to read and things to try out.

People wanting to learn SEO fast can do so by following a reputable course without having to spend endless hours searching the Internet and reading article after article.

Google Digital Garage – Google has created a new set of courses covering everything you need to know about Digital marketing. They don’t go into the fine details of SEO but they are a great resource if you want to familiarize yourself with online marketing.

Moz SEO Course – Moz is company famous for their tools but they also created an SEO course which covers the basics of SEO. It’s not complete but it’s a good start for beginners.

SEO Guide – This is another guide from Google. It covers SEO from Google’s perspective. This means that you will not learn what actually works for SEO but what Google wants you to learn about SEO. Nevertheless, take a couple of hours and go through the guidelines, there are some good pieces of advice worth thinking about.

 SEO algorithm changes

 SEO rules and algorithms change all the time. Google  is making more than 250 changes to their ranking algorithms per year. Good SEO experts need to know about these changes and adjust their SEO campaigns accordingly.

The best way to keep updated,is to follow a couple of SEO news websites that are proven to provide information about on-going SEO algorithm changes  on google, bing.

seo resources

Search Engine Roundtable – A must follow website by all SEO experts. Daily news about everything that is happening in the SEO industry. For me this is the most valuable and useful SEO news website in our industry.

Search Engine Land – One of the oldest websites in the SEO industry. Previously owned by Danny Sullivan, now he works for Google.

Google Blog – Google recently established a blog for sharing news related to Google products. They occasionally share news about Google search as well.

Google search blog – a blog by Google dedicated on Search.

Google Webmasters Blog – the official Google webmasters blog. Follow to get news about the latest changes in search.

Right SEO Tools

There is so much information to process and decisions to make and if you try to do everything manually, you will spend your precious time into analyzing numbers instead of working on tasks that can get you better results.

It’s also true that good seo tools cost but in the long term the return is much more than the monthly fee you will pay for a good SEO tool.

Tools you can use:

Google Webmaster Tools (Free) – Google webmaster tools is perhaps one of the most useful tools for SEO. It is free and it can give you a lot of information about your website. Read my previous guide on how to use Webmasters tools to improve your SEO.

Google Analytics (Free) – Another free tool by Google. You can use Google analytics to learn a lot of things about your traffic and how users navigate your website. There are a lot of reports to explore and many metrics to analyze. This article, Google analytics for beginners, is a great place to start.

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SEMRUSH (Paid) – This is my favorite SEM tool. It’s not free but you can use it for your SEO, PPC campaigns, competitor analysis, keyword research, link building, social media monitoring and many more. It is updated frequently with new features and it’s one of the best investments you can make for your SEO.

Ahrefs (Paid) – An alternative to SEMRUSH. It comes with a monthly subscription but it’s also one of the most respected SEO tools in the industry. Comes with a 7-day free trial so you can test it out before buying.

Practice SEO – Don’t stay theoretical

SEO is not theoretical but it’s mostly practical. The outcome from studying the SEO theory should be a list of actions you can apply to your website and improve your exposure in search engines.

The problem is that each website is unique and what works for one website may not be the best solution for others. That’s why it is necessary to actually practice SEO and not just stay theoretical.

Reading case studies on how others have managed to succeed with SEO campaigns it’s a great way to get new ideas you can use and the inspiration you need to keep trying until you get SEO right.

 improve SEO Expertise

 best ways to learn something is to try to explain it to other people. I have learnt a lot of things and improved my SEO skills considerably when I started writing about SEO.

you will find that sharing knowledge is a great way to learn new things about SEO and at the same time you help other people, which is a highly rewarding experience.

Be Patient

There is no way to talk about SEO and not mention the word “patience”. SEO takes time to work in Google Top 10 Results

SEO is not the quickest way to increase your traffic. If you want immediate results then try PPC campaigns. SEO is about creating a long term sustainable business by building a solid foundation that will get you organic traffic 24/7 for years.

Before making any SEO related change to your website you should take note of your rankings and traffic (for a period of time)

Monitor your rankings and traffic and give it enough time before taking further decisions.

Follow the SEO Experts

You may find that sometimes they do things differently than ‘traditional’ SEOs and this is because they have the confidence and expertise to try new things and experiment with SEO without being afraid to fail.

Neil Patel – One of the most respected SEO Experts in the industry. Don’t just read his blog but try to analyze his practices and how he managed to use content SEO in scale.

Brain Dean – He is the expert in link building. His blog is a great resource for case studies and techniques you can use to get fast results.

Eric Enge – Speaker, Founder and CEO of Stone Temple. An SEO with years of experience in the industry.

Joost de Valk – Founder and CEO of Yoast, the most popular SEO plugin.

Rand Fishkin – Co-Founder of MOZ, great presenter and entrepreneur.

 Get Clients

Getting clients is the single fastest way to grow your income from SEO. It’s also a great way to get immediate cash flow, which you can reinvest into other SEO projects.

Start a Niche Site(s)

A niche site is a website that focuses on a single topic is the best way to learn & practice SEO. The reason is because you have to figure it out and another reason why niche sites are a good place to start is because they don’t need much capital.

Also, if you do keyword research right, you can find niches with lower competition. This increases your chance of success.

when creating niche sites  and  improve your SEO skills, then that time will be valuable in your progression.

But like anything else, there are some downsides to niche sites:

  • Lower revenue potential. create more than one niche site to generate a decent amount of revenue. And when you add more niche sites, you add more complexity to your business. Building one successful website is developing and trying to grow many niche sites can be an operational good
  • Decreased profit margins as your portfolio grows.  you will have to spend more time managing your sites or you will have to outsource much of the work.
  • More volatility than authority websites. The EMD and Panda updates have proven that Google doesn’t like micro-niche sites. You can decrease your niche site’s volatility by creating true value like I explain in this SEO strategy.

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