SMX West: Solving SEO Issues in Google’s Post-Update World

Now day Google are not announcing algorithm updates ,so it will be hard to tell that when you website been hit by one due to google updates. These are steps you can take  to determine by solving SEO issues. How to deal with whenever sudden changes in the organic search of your website because google do not share information with  major changes in google algorithm.There is a lot of changes like Penguin or Panda or even name and incremental number of Panda 3.0. ow can we know when an update is responsible for a traffic or ranking change? And even if we do know, what can we do with that knowledge?

Nowday whenever the changes in google algorithm , it affects the ability of SEO and webmasters to asses whether changes to their traffic are result of Google updates . Let us an example , Penguin is now real-time ,you have finds questionable links during normal crawls and devalues them as it crawls of website. sometimes for months or even years, for the next major update of Penguin before their sites could recover from a penalty. But that also means it’s less easy to assess whether Penguin is to blame for a traffic loss

Website become low traffic

When the webmaster or SEO had gone through sudden drop in the organic search  and then we have to find out whether google had update it’s algorithm or not.Fortunately, there are third-party sites and SEOs who keep track of major fluctuations in ranking and serve as a “first alert” network for possible algorithm updates. Schachinger recommended following these:

We’re never going to achieve perfection in our SEO, since we can never know exactly all the factors that affect ranking and traffic behavior. So our aim should be to measure our “distance from perfect” (a concept coined by Portent Digital Marketing). That is, try to determine how close or far your site is from the ideals a search algorithm looks for.

First ask which (if any) algorithms might be affecting your site.

  • Internal algorithms (on-page, technical, etc.)
    • Panda, Phantom, Penguin
  • External algorithms (links, citations, etc.)
    • Penguin
  • Third-party influence algorithms (ads, etc.)
    • Panda, Phantom
  • Aggressive ad placements
  • Content issues
  • Crawl issues
  • Deceptive ads, hidden affiliate links, any attempts to deliberately deceive visitors
  • Thin content
  • Bad UI/UX
  • Interstitials
  • Mobile updates
  • Mobile-friendly update
  • Intrusive ads & interstitials update
  • Interstitials required for legal obligations, such as informing the user of cookie use or for age verification.
  • Login dialogs for non-public content requiring a password for access.
  • Banners that use a reasonable amount of screen space and are easily dismissed, such as the app install banners provided by Safari and Chrome.

Final suggestion

  • Keep decreasing your “distance from perfect” as your aim and you should not have to worry about algorithmic penalties.
  • Remember that Google has said that content and links to your site are its two highest ranking factors. Work hard to maintain high quality with both.
  • Assess your content quality according to the EAT acronym in Google’s quality guidelines: Expertise, Authority and Trust.
  • The technical SEO health of your site could be considered ranking factor “2.5.” Often just eliminating technical problems can result in a traffic increase.
  • Pay attention to increasing the speed of your site, especially on mobile. Use and Google’s Pagespeed Insights to test the speed of your site.
  • Keep up to date on Google’s plans for mobile-first indexing. Mobile-first indexing is Google’s plan to eventually base its rankings for both mobile and desktop on the mobile version of sites. This means that you must have all the content for which you want to rank available in the version of your site visible on mobile sites.
  • If you have a mobile m. site, make sure it is verified in Google Search Console.
  • If you have a responsive site, no changes are needed.
  • If you have AMP content only, you will be evaluated on your desktop content, but with a mobile-friendly boost.
  • Unlike desktop, content hidden in accordions or tabs will not be devalued.
  • If your site removes schema from mobile pages, you must add it back in order to get search snippets.

          Please read more this articleHow To Write SEO-Friendly Content in 2017        

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