How to Track Unconfirmed Algorithm Updates

Google will keep on updating their changes from 500 to 1000 for every year. They will do roll out in multiple updates at same time. Most algorithm updates are not announced and that will be include major ones. Google wants to use to change webmaster behavior, such as the Mobile-Friendly and Mobile Interstitial updates. But most are neither announced nor confirmed.

How to track for updates?

We should have mechanism to track major changes or updates by checking these parameters in below

  • our own data and rank tracking
  • Search Engine Roundtable
  • SEOs who focus on algo updates (such as Gabe)
  • Third-party search visibility tools
  • Twitter chatter in the SEO community
  • Webmaster forums
  • SEO weather-tracking tools (such as Mozcast)

It’s important to note the date when you saw any radical change in your rankings and traffic, as you may be able to correlate that with any updates noted by the sources above. Major updates still occur every few months.

How to check regular updates about Google

You should be check with right data and tools in order to understand the website is improving state . Use third-party data to supplement your own . Also gather information and track your website without deviating your goals Be proactive, not reactive; try to spot possible problems before they get out of hand.

Be sure to track your ranking as well. Select a strong bucket of keywords from your niche. You need way more than your “top 10.” Track your competition as well. You’re looking for movement across an entire niche, not just your own site. Use tools like SEMrush, STATRankRangerMoz or others to do this.

But no matter how intensive your efforts, you can’t rank-track the entire web. Tools such as SEMRush, SearchMetrics and Sistrix, however, do monitor many thousands of sites across the web, and so can show more accurately when major fluctuation in ranking is occurring.

 

Algorithm weirdness

They will tremendous changes in the Google algorithm , in which some sites initially go down but after some correction to algorithm and come back again

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Sometimes algorithm updates don’t work as expected. For example, Google’s mobile interstitial update was launched on January 10, 2017 (See description in Kristine Schachinger’s presentation above). He has tracked over 70 sites that should have been penalized by the update but has seen no widespread movement at all. The Mobile Interstitial Update appears to be a dud (so far).

Google Search Console

In Google search console, you will able to track the number of clicks and impressions over time and also watch average position over time to identity and decreases in ranking

Here’s an example of a gradual decrease in ranking during a recent core ranking update:

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In Google Search Console, try to compare time frames to one another and sort by loss of clicks or impressions. Just be aware that there is a limitation of 1,000 rows per report.

Now it’s time to slice and dice your data. Isolate areas of your site by filtering the Pages group, or isolate keywords by filtering the Queries group. You can then view trends in the filtered data. GSC does not support Regex, but you can export the data to do your own manipulations.

Rich snippets and algorithm updates

Rich Snippets are featured search results that display data or content from your page as part of the result. They also can be affected by algo updates. You can track your site’s appearance in rich snippets by using the GSC Search Appearance group and filtering by “rich results.”

You can also check the SERP Features widget in SEMrush to see if your rich snippets have been impacted by an algorithm update. For example, this feature will show you the number of times reviews are showing up for your domain, and the keywords that are triggering those reviews.

Google Analytics

The report shows that how many the user driven by the organic and non organic search as show in below

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Here’s an example of a site that had been hit by Panda 4.0 but experienced a surge during the February 7, 2017, core ranking update

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Now it’s time to dig deeper, to the level of your individual pages. Dimension by landing pages, check the trends, and compare what you see to the previous time frame.

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You can filter out the data based upon on filter criteria as shown in above. Go to Advance filter under advanced search option

If you think you’ve been hit by Panda, it’s smart to check the landing pages from organic search where traffic dropped. Often you’ll see glaring problems on those pages, and then you’ll know what to fix.

Other search engines

You have to check other search engine also, is it any algorithm update happened apart from Google like Bing and Panda . If you have notice that any drop in traffic on both Google and Bing. It probably indicates a technical problem with your site, and not a penalty or algorithm change. And remember to segment out Google from all other organic traffic

Mobile SERPs and traffic

You should also look at your mobile organic search traffic separately. If all the drop is there, then you have a problem with how your mobile site is set up, or with one of Google’s mobile-specific updates (Mobile Friendly, Interstitials, and in the future, Mobile First Indexing).

In GSC, use the devices group to check clicks and impressions from mobile devices. Compare this to your desktop results, and be sure to include average position in your assessment.

In Google Analytics, create a segment for mobile traffic, then use that segment to assess with the recommendations made above. If you find that mobile pages dropped more than desktop pages, dig in and find out why.

A final word about ‘Fred’

An apparent major update that happened around February 7, 2017, is a good case study in how these updates look now, and what kind of response we can expect from Google. On that date, many sites surged, while others tanked. Almost all the tools mentioned earlier showed large volatility on or around that date, so it was easy to see. Initially, no one at Google would confirm the update, but when several on Twitter pressed Gary Illyes about it, he jokingly named it “Fred” after one of his pet fish, and the name stuck.

Here’s an example of two sites impacted by Fred in opposite ways:

Final tips and recommendations

  • Be proactive, not reactive.
  • Use a multifaceted approach for tracking algorithm updates.
  • Set up rank tracking.
  • Monitor search visibility across your niche.
  • Track those “human barometers,” and let them know if you think you see something significant.
  • Monitor industry chatter.
  • Leverage the full power of Google tools (GSC and GA).
  • Surface your quality problems, fix them, and always work to improve your overall quality.

Keep moving forward and wait for the next update (could be months away).

Please read the more article .. Solving SEO Issue in Google Post Update’s World

Getting the most bang for your buck: 11 CRO opportunities

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