Google recently found the most user are visting the store adverstiment through mobile and desktop user.The search found that four millions user are visted the store website after clicking the advs with short span of time nearly less than one year and this shows rapid expansion of users in the mobile and desktop system.The Google found that two years store company had adverstiment program which had sigintifally increase the number of online customer based upon on statistically information. The company says it is now positioned to make store visits data available to thousands more advertisers due to advancements in several components of the measurement process .
The Google are able to track the mobile users , how many users are visited to the store based upon on aggregated and anonymized data with help of google location tracking device , mapping and survey devices.
The company says that in the past month, it has shifted to using deep learning models that can train on larger data sets to increase accuracy in prioritizing location signals. “This allows us to reliably measure more store visits in contexts that are typically tricky, such as in multi-story malls and dense geographies where many business locations are situated close to each other,” Kishore Kanakamedala, director of product management for online-to-offline solutions
Recently they are improving google maps which includes refresh of Google Earth and Street view image to get up-to-date views of where buildings begin and ends and planning to scan building boundaries through WiFi technology.
Google surveys some users to verify the locations they’ve visited and then reconciles that feedback against its predictions to continue training the models. In addition, Google says it now has teams that conduct in-person audits and site visits, particularly in high store density areas, to provide more data.
In November, Google added store visits data to distance and location reports in AdWords to provide more detail on how far users were from a store location when they clicked on an ad and what areas drive the highest volume of store visits, down to the postal code