Twitter is an excellent platform to Generate Leads on Twitter for real estate business, as well as create a dialogue with hundreds of potential clients down the road. Twitter can be a great marketing tool because it’s simple, easy to use and set up, and best of all, it’s free. Twitter offers you a unique opportunity to promote your business, build up your client, and communicate with tons of prospective clients.
The easiest way to generate leads on the internet is to create an interesting free report or informational video that talks about one of your customers’ biggest problems. In the report or video, you focus on “why” they need to change something in their business to become more successful or profitable. The report or video doesn’t have to solve their problem. You just want to focus on telling them why they need to change the way they’re doing business if they want to see better results.
The lead-generation process can be broken down into small steps:
- Plan a messaging schedule plan working on the premise of 80% newsworthy content & 20% sales messages by directing traffic back to your social networks on all the social channels.
- Make sure you have a good quality pictureand great logo on Twitter .
- Make sure your description is as good as it can be for both yourself and your company.
- Set up Google alerts, RSS feeds, and subscribe to key websites for good content that you can share regularly.
- Design a Twitter background that’s colorful and compelling. This is your shop window, and those first impressions count.
- Include your Twitter logo on your email signatures, website, and all marketing material. You need to market the fact that you have a Twitter account.
- Ask your friends/family to follow you on Twitter. And certainly suggest it on any client communications and on your letterhead.
- Send an email blast to all your database contacts explaining that you are now on Twitter and encourage them to follow you.
- Ask every single client that your staff speak to to follow you.
- Set up lists on Twitter of your favorite followers and favorite subjects.
- Write down all your Then find them on Twitter, have conversations, and recommend them. A lot of them will reciprocate.
- Follow reputable local companies — and create a supportive network. There’s strength in numbers.
- When you have a new follower, mention them and thank them.
- Make sure you have an online reputation guide — and use it to make sure you are following the Twitter conventions.
- Follow the top 100 bloggers on real estate. (Find these through apps like Traackr.)
- Make good use of the This will attract more relevant followers.
- Search and follow all builders on Twitter.
- If you have a testimonials website tab, post the link. There’s nothing better than recommendations.
- Think about what a landlord/vendor would find beneficial.
- Think about what time of dayis best for certain tweets.
- Listen very closely to what people search on. Set up saved search terms such as (apt cambridge) (realtor cambridge) (estate agent Cambridge).Then check daily. You will be surprised how many people tweet using these terms. Then politely ask them if they require any help. Simple but very effective!
- Post newsworthy links about regional related news. Use your own blog and put on your reporter’s hat to describe the current state of real estate in your area.
- Plan special offers/competitions that encourage followers to share and like you on Facebook.
- See what is trending on Twitter and get involved. Relevancy will attract more followers.
- “Favorite” recommendations on Twitter.
- Strike up a conversation with a new follower or two every day.
- Take pictures of staff, office, local landmarks and sights. Followers like to put a face to a company name.
- Find quality pictures of local area and sell the lifestyle.
- Try and post amusing pictures/videos to entertain your audience. But make is a tiny percentage — a little goes a long way.
- Ask questions and do not be afraid to ask for advice when necessary.
- Always re-read your tweet before posting.
After your Twitter is up and running and you have established yourself as a real estate agent who is interesting, informative, and genuinely worth following, it’s time to start generating leads. Obviously, one of the best ways for a real estate agent to generate leads is for you to get more followers, retweets, mentions and favorites as you can. Be active, the top 15% of Twitter users account for 85% of all tweets, but don’t be overbearing and constantly making sales pitches. Try the 60-20-20 rule. This simple formula stands for:
- 60% Educate
- 20% Motivate
- 20% Sell
The more you educate and get people excited about the real estate industry, the more they will want to work with you to help them obtain their real estate dreams. Maybe they want to live in a nicer house but can’t find a great deal, or maybe they want to start investing in real estate but don’t know how to get started. The more you educate your followers, the more you will be seen as an expert and authority on the subject of real estate, which will make more people want to work with you.
Every day you should be tweeting about relevant and news worthy topics about the real estate industry. This will keep you locked in to everything that is currently going on in the real estate market and will help stimulate discussions with your followers. Make sure to follow all the major real estate professionals in your area, as well as all the major real estate investment companies and firms. This will help you find opportunities and create a dialogue with the right people.